Digital Women's Health Market Research Report Segmented By Product Type (Mobile Apps, Wearable Devices, Diagnostic Tools, Others); By Application (Reproductive Health, Pregnancy & Nursing Care, Pelvic Care, General Healthcare & Wellness); and Region - Size, Share, Growth Analysis | Forecast (2024 2030)

Digital Women’s Health Market Size (2024 – 2030)

The digital women's health market achieved a valuation of USD 2.25 billion in 2023 and is poised to reach USD 7.38 billion by 2030, exhibiting a projected compound annual growth rate (CAGR) of 18.5% during the forecast period spanning 2024 to 2030. This growth is anticipated due to the favorable regulatory landscape supporting digital solutions addressing women's health issues. Additionally, the increasing interest of entrepreneurs in this sector is leading to a surge in investments in women's health start-ups, thereby fostering market expansion.

INDUSTRY OVERVIEW:

Digital health, a form of communication technology applied in the healthcare system, serves diverse purposes, including the detection and treatment of women's overall health. Women can enhance their understanding of anatomy through healthcare technology.

In the forecast period of 2023 - 2030, the anticipated exponential growth in various chronic and general illnesses is expected to propel the digital women's health market. Favorable regulatory conditions, substantial increases in investments and financing, and the growing awareness and acceptance of digital health solutions among women contribute positively to the market outlook. Furthermore, advancements in technology and rapid improvements in the medical sector enable a range of preventive care options and tailored solutions for patients. The market is driven by increased smartphone usage, growing acceptance of preventive healthcare, supportive legislation and policies, and enhanced funding. In 2019, approximately one billion women had mobile devices capable of accessing contemporary digital technologies. The increasing incidence of chronic and general ailments, along with infectious diseases, underscores the market potential for digital women's healthcare. A supportive regulatory environment facilitating the approval of modern digital applications and devices addressing traditional women's health concerns propels industry progress.

Digital technologies have revolutionized women's healthcare, providing personalized and preventative treatment methods that are more accessible and affordable. Artificial intelligence and data science offer women personalized insights, tracking health indicators and aiding informed decision-making. However, challenges such as insufficient understanding of women's mental and physical health, as well as concerns about data security and privacy, pose significant obstacles for the digital women's health sector.

COVID-19 IMPACT ON THE DIGITAL WOMEN’S HEALTH MARKET:

The global crisis triggered by the COVID-19 pandemic resulted in substantial disruptions across various industries, with the manufacturing sector experiencing severe setbacks. Pandemic-induced lockdowns led to the suspension of major manufacturing operations, creating a supply chain crisis due to labor shortages, scarcity of raw materials, and localized shutdowns. These factors impeded overall market growth. The pandemic significantly affected the digital women's health market by delaying prevention, detection, and treatment efforts for chronic conditions, with some governments declaring reproductive healthcare as non-essential. Digital fitness solutions, such as smartphone applications and wearable monitoring devices, are anticipated to experience substantial growth in 2020. However, factory closures significantly hindered the production of products related to women's digital health.

MARKET DRIVERS:

Prevalence of Women-Specific Illnesses:

Women-specific illnesses, such as anemia, osteoporosis, breast cancer, and menopause, are widespread and on the rise, driving growth in the digital women's health market. The increasing need for effective treatments for these conditions fuels the demand for drugs, contributing to market expansion.

Increased Investment Initiatives by Established Players:

The implementation of various investment projects is a prominent trend in the women's health devices market, expected to significantly contribute to industry growth. These investment initiatives result in the availability of simpler and more cost-effective solutions, promoting greater utilization of medical services.

Rise in Smartphone Penetration:

The global surge in smartphone users and internet subscriptions, reaching 1,556.67 million units by 2030, is driving the adoption of digital healthcare solutions. The technology sector is leveraging this trend to develop services and devices for managing and monitoring personal and family health. Health-related applications act as virtual assistants, transforming people's engagement with the medical industry.

DIGITAL WOMEN’S HEALTH MARKET - BY PRODUCT TYPE

• Mobile Apps
• Wearable Devices
• Diagnostic Tools
• Other Technologies

The segmentation of the digital women’s health market by product type includes Mobile Apps, Wearable Devices, Diagnostic Tools, and other technologies. The Mobile Apps segment has played a significant role in market growth and is anticipated to sustain this trajectory throughout the forecast period. The increased utilization of mobile applications for monitoring menstrual cycles, fertility cycles, and conception has positioned the Mobile Apps category as the market leader, commanding a substantial 68.9% revenue share in 2021. Concurrently, the Wearable Devices segment is poised for substantial expansion, and Diagnostic Tools are garnering attention from both patients and medical professionals due to ongoing innovations. The accessibility and affordability of these digital technologies are contributing to their rapid adoption, enabling women to stay informed about their health conditions and make informed decisions based on actionable information, fostering positive growth in the digital women’s health market.

DIGITAL WOMEN’S HEALTH MARKET - BY APPLICATION

• Reproductive Health
• Pregnancy & Nursing Care
• Pelvic Care
• General Healthcare & Wellness

The segmentation of the digital women’s health market by application comprises Reproductive Health, Pregnancy & Nursing Care, Pelvic Care, and General Healthcare & Wellness. The Reproductive Health segment has asserted dominance, contributing to over 45% of the market share in revenue in 2021. This dominance is attributed to the increased adoption of mobile applications catering to women’s healthcare management. Meanwhile, the General Healthcare & Wellness sector is projected to experience the fastest growth during the forecast period. The sector is addressing various women's health concerns, including pelvic care, prenatal care, and chronic illnesses like breast and cervical cancer. The diverse benefits of digital health services, such as early cancer diagnosis and self-monitoring through pregnancy tracking platforms, are driving market expansion by providing visible advantages to both consumers and medical practitioners.

DIGITAL WOMEN’S HEALTH MARKET - BY REGION

• North America
• Europe
• Asia Pacific
• Latin America
• The Middle East
• Africa

The regional categorization of the digital women’s health market includes North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa. North America stands out as the largest regional market, securing over 41% of the market share in 2021, and is expected to maintain this position during the forecast period. The region's growth is propelled by increased awareness of women’s health, the presence of key businesses offering tailored solutions, and a rising prevalence of chronic illnesses such as breast cancer. Conversely, the Asia Pacific is anticipated to witness the fastest growth from 2023 to 2030, with countries like China, India, and Singapore experiencing rapid economic expansion. Government policy measures, favorable regulatory systems, and initiatives to eliminate socio-cultural barriers are contributing to the growth of the digital women's healthcare industry in the Asia Pacific.

DIGITAL WOMEN’S HEALTH MARKET - BY COMPANIES

Several notable players operating in the digital women’s health market include:

1. HeraMED
2. iSono Health
3. Clue by Biowink
4. Chiaro Technology Ltd.
5. Natural Cycles
6. Ava Science, Inc.
7. NURX Inc.
8. Prima-Temp, Inc.
9. Glow
10. Lucina Health
11. MobileODT Ltd.
12. Braster SA
13. Athena Feminine Technologies
14. Plackal Tech

The women's digital health sector, catering to specific female needs in reproductive health, ovulation, and sexuality, is a niche market with active players like HeraMED, iSono Health, and Clue by Biowink. The industry is witnessing continuous technological advancements, incorporating artificial intelligence, machine learning, and the internet of things into health apps. With about 200 businesses operating in this sector and a target market comprising approximately 50% of the global population, both new entrants and established enterprises have ample opportunities to expand and meet the growing demand for women's digital health products and services.

MARKET RESTRAINTS:

Negative Side Effects of Women's Healthcare Products: The availability of women's healthcare products with adverse side effects raises consumer skepticism, potentially hindering market growth. Concerns about the harmful effects of certain drugs on women's health, such as spotting, bleeding, nausea, and headaches, pose challenges to the expansion of the women's healthcare industry.

Privacy and Security Concerns: Apprehensions about privacy violations discourage some individuals from sharing their details on digital platforms, impeding the growth of the digital women's health market. Increasing data breaches, cyber-attacks, and heightened data security concerns act as barriers to market expansion, necessitating evolving regulations to address changing needs.

DIGITAL WOMEN’S HEALTH MARKET HIGHLIGHTS

PRODUCT DEBUT - In October 2021, Fairhaven Health unveiled OvaCue Wireless, an eagerly anticipated advancement succeeding the renowned OvaCue cycle monitoring device. The newly launched OvaCue Wireless enhances the proven technology and patented algorithm of its predecessor.

STRATEGIC PARTNERSHIP - Fertility Focus joined forces with ExSeed Health, a home-based fertility testing company, in February 2021. Under this collaboration, both entities are committed to providing comprehensive options for couples planning pregnancy.

NEW PRODUCT INTRODUCTION - Elvie and Chiaro Technology Ltd introduced the world's first silent wearable breast pump in April 2019, combining convenience with cutting-edge technology.

REGULATORY APPROVAL - In August 2018, NaturalCycles Nordic AB received FDA clearance for NATURAL CYCLES, an innovative contraceptive app featuring a basal thermometer and a mobile application, offering a unique approach to pregnancy prevention.